This combines information from surveys and interviews conducted on university campuses, discos, and other music venues to find out what are all the rage at the moment, from daily feedback from the stores, and from the sales reports. If a style or design becomes the in thing on the street, Zara gets to work.
These necessary information can be hardly fought out in all of the traditional daily sales reports. The team based in A Coruna in North West Spain is busy all year round, finding the outstanding fashion trends, and inventing new styles to match the trends.
The heavy workload of 1, new styles every month is managed by a design and development team of over people. It means each person has to be responsible for producing around 60 styles in a year or styles a week.
With new styles being developed and introduced frequently, each style would contribute only around kk sold items to the company sales, which is a far lower than other brands, and certainly not cost-efficient in term of design and product development. However, the higher profit margins will be an adequate compensation for the company. Just like that, rather than forecasting the future trends as other competitors did, Zara quickly produces a small amount of what is hot with consumers, and move to the next trendy style fast.
Customers are also more likely to visit its shops regularly to see new stock. On the other hand, Zara even puts its forecasting effort on the type and amount of fabric it should be purchasing.
This is an incredibly smart strategy, since fabric raw materials mistakes are always cheaper than finished good errors, and the same fabric could be turned into many different garments. Zara also buys semi-processed or un-colored fabric that it will be able to be colored up later, based on the actual need in the market. Apart from its ingenious product development, Zara also owns one of the most state-of-the-art distribution systems across the globe, with minimal human intervention.
Optical yet automatic reading devices sort out and distribute more than 60, items of clothing an hour. Then, to reduce the shipping time , the shipments are scheduled by zones and shipped by way of air or land.
According to Nelson Fraiman, a professor who wrote a case study about Zara, the fast-fashion giant can get a product out from concept to shelf in just 15 days, while the industry standard is up to 6 months. No customer loves to buy from retailers who make them wait for days.
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Zara sold out items Missed out on an item? Zara sales UK On top of the two big annual end of season sales, there are a few smaller ones peppered throughout the year, such as the Zara Black Friday sale. Zara free delivery The cheapest way to get your Zara order delivered is to get it sent direct to a store of your choice, for free.
How to contour like a professional make-up artist. This statistic is not included in your account. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Premium statistics. Read more. Of the numerous fashion companies that belong to Inditex, Zara has the highest store numbers on a global scale.
As of January , Spain, France and Italy were the European countries with the highest number of Zara stores as shown in this statistic. The number of Zara stores in countries like Turkey, Saudi Arabia, and Qatar has risen consistently since , as the present chart displays.
In , Zara accounted for more than half of the sales share of the group worldwide. You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information?
Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. Emissions Carbon footprint of leading European apparel brands
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